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From 1932 to You: A Journey of a Drop

A 25-second animated commercial showcases Sulwhasoo, a Korean skincare brand whose name means “Snow flower in full bloom.” Guided by artistry and creativity, Sulwhasoo encourages global audiences to explore their heritage and redefine beauty. This short film highlights the brand’s timeless luxury and lineage, tracing its journey from 1932 to the present. It celebrates Sulwhasoo’s unwavering commitment to capturing eternal beauty and inspires viewers to embrace their own stories in discovering unique expressions of beauty.

TEAM

Art Direction: Lydia LEIWANG

2D Animation: Lydia LEIWANG

3D Animation: Wanyi MA

3D Modelling: Trista ELIZABETH, Wanyi MA

Sound Design: Dylan RAMAS

Voiceover: Julia LEONARD

My Role

Cel Animation, 2D Animation, Compositing

style frames

process book

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